‘Don’t Watch’ Mahesh Majrekar’s ‘Dhyanimani’ tweet AB, Sallu, Sachin Khedekar and more
Have you ever come across a film’s publicity where you have superstars from Bollywood as well as Marathi cinema tweeting ‘Don’t watch this movie’!
Shocking you might call this. But then the other side to this publicity dare is the confidence with which Dhyanimani‘s producer Mahesh Manjrekar and director Chandrakant Kulkarni are approaching the film’s release slated February 10.
Tweets from actors like Amitabh Bachchan, Salman Khan, Sachn Khedekar, Bhau Kadam, Amruta Khanvilkar, Sanjay Jadhav, Sandeep Pathak, Anand Ingle, Sanskruti Balgude, Vaidehi Parshurami, Akash Thosar and Pooja Sawant saying ‘Don’t watch Dhyanimani’ are already creating a flutter in the social media even as critics as well as fans of the film are wondering what has made the producer-director of the film take such a crazy gamble.
But then if some films make an impression unannounced and create a huge impact not only on ticket sales but also on your hearts one wonders if that is what the Manjrekar-Kulkarni duo are preparing for. Like the ‘forbidden fruit is always sweet’ dictum, the film is likely to draw huge crowds at the theatres trying to figure out what does this film has that made such great stars tweet not to watch the film.
Having said that, this is just not another publicity gimmick by Manjrekar-Kulkarni. Modern cinema is not just limited to a great storyline but also on production qualities and the chutzpah with which these films are promoted.
And that is what the duo have done with Dhyanimani’s promotions. Such negative publicity only speaks about the confidence and chutzpah with which Manjrekar-Kulkarni, have created a niche for their kind of film-making and with Dhyanimani the duo are all set to create another innovation that will herald a New Age of film-making and promotions.
